Our intent here was to create for impact; to promote each career path as an exciting  opportunity for Saudis to pursue their passions. We tied the message with vibrant visuals to portray the feeling of fulfillment one might get from doing something they love. We wanted to increase awareness and create a cultural shift with powerful portrayals of careers within the Saudi Tourism sector, and so we went all out! Announcing with a TVC, key visuals with over 500 adaptations, a campaign hashtag, an instagram filter, and a career/personality test.