Saudi Seasons
To develop a comprehensive 360 campaign that announces the return of bigger and better Saudi Seasons this year 2021, with a creative concept of compensation and connection.
Our Approach:
We decided to take this campaign in two phases. The first asks “what did you miss?” from the last two years. The second, reveals the “twice as big” excitement to come. This will prompt action, and create connection, speaking to audiences on an physiological level on one end to attract, and an emotional level on the other to excite and engage.
Phase one:
Client
Ministry of Tourism Saudi
Year
2020
Project scope:
Research & Content Development
Copywriting
Web Design
Art Direction
Script Writing
Video Production
Media Buying Adaptation
